关于公司电动自行车品牌,以其时尚的设计、高性价比和在欧美市场的领先地位而闻名。关于职位1.牵头制定进入中国市场的品牌战略与传播策略,明确品牌定位、核心信息与关键声量抓手;2.全面主导国内新品上市项目,负责从0到1的整体营销策略与执行落地,包括上市前预热、上市爆发与后期拉新转化等全周期管理;3.统筹整合营销(IMC),制定覆盖公关、社媒、内容、KOL、线下活动等在地传播方案;4.与产品团队紧密协作,并协同全球品牌团队,共同推进品牌信息一致性与本地市场适配性;5.制定品牌营销预算计划,并对投放效果、ROI及关键品牌目标负责;6.搭建本地传播机制与内容体系,沉淀可复制的方法论,并根据市场反馈持续优化策略与表达方式;7.带领本地品牌营销团队与多方资源协同推进项目落地,发挥组织力与节奏感,推动目标达成。经验资格要求1.本科及以上学历,市场营销、广告、公关、传媒相关专业优先;2.5年以上品牌营销相关经验,具备消费品、消费电子、智能硬件等领域新品上市与品牌推广实战经验;3.完整主导过新品上市N to N全流程,具备爆品打
关于公司电动自行车品牌,以其时尚的设计、高性价比和在欧美市场的领先地位而闻名。关于职位1.牵头制定进入中国市场的品牌战略与传播策略,明确品牌定位、核心信息与关键声量抓手;2.全面主导国内新品上市项目,负责从0到1的整体营销策略与执行落地,包括上市前预热、上市爆发与后期拉新转化等全周期管理;3.统筹整合营销(IMC),制定覆盖公关、社媒、内容、KOL、线下活动等在地传播方案;4.与产品团队紧密协作,并协同全球品牌团队,共同推进品牌信息一致性与本地市场适配性;5.制定品牌营销预算计划,并对投放效果、ROI及关键品牌目标负责;6.搭建本地传播机制与内容体系,沉淀可复制的方法论,并根据市场反馈持续优化策略与表达方式;7.带领本地品牌营销团队与多方资源协同推进项目落地,发挥组织力与节奏感,推动目标达成。经验资格要求1.本科及以上学历,市场营销、广告、公关、传媒相关专业优先;2.5年以上品牌营销相关经验,具备消费品、消费电子、智能硬件等领域新品上市与品牌推广实战经验;3.完整主导过新品上市N to N全流程,具备爆品打
about the company.科技互联网about the team.体验团队about the job.1、根据业务的战略与核心目标,行业标准、客户需求,规划和制定服务策略及服务规则。能根据变化做预判,进行服务影响评估,梳理和迭代服务策略,并在服务端部署及落地,同时能合理利用产品化思维推动服务模式创新;2、根据用户旅程,围绕人群、类目等视角设计分层售后服务权益等相关策略,建立分人群/场景的服务心智;3、对用户服务场景进行全面梳理,搭建业务运营分析体系,跟踪核心数据指标的变化,通过定量、定性的方法,分析评估已有业务场景的在用户体验,解决能力,业务痛点及风险,不断调优方案,持续保障和提升客户的服务体验;4、建立全链路的用户体验体系以及跨部门联动合作机制,通过数据分析、VOC、竞对分析等,从正向和负向持续洞察用户体验,不断驱动业务、产品、技术链路优化,助力从源头解决用户痛点,提升用户体验,打造差异化的服务体验;skills and experience required.1、本科及以上学历,10年以上互联
about the company.科技互联网about the team.体验团队about the job.1、根据业务的战略与核心目标,行业标准、客户需求,规划和制定服务策略及服务规则。能根据变化做预判,进行服务影响评估,梳理和迭代服务策略,并在服务端部署及落地,同时能合理利用产品化思维推动服务模式创新;2、根据用户旅程,围绕人群、类目等视角设计分层售后服务权益等相关策略,建立分人群/场景的服务心智;3、对用户服务场景进行全面梳理,搭建业务运营分析体系,跟踪核心数据指标的变化,通过定量、定性的方法,分析评估已有业务场景的在用户体验,解决能力,业务痛点及风险,不断调优方案,持续保障和提升客户的服务体验;4、建立全链路的用户体验体系以及跨部门联动合作机制,通过数据分析、VOC、竞对分析等,从正向和负向持续洞察用户体验,不断驱动业务、产品、技术链路优化,助力从源头解决用户痛点,提升用户体验,打造差异化的服务体验;skills and experience required.1、本科及以上学历,10年以上互联
关于公司电动自行车品牌,以其时尚的设计、高性价比和在欧美市场的领先地位而闻名。关于职位1.牵头制定Aventon进入中国市场的品牌战略与传播策略,明确品牌定位、核心信息与关键声量抓手;2.全面主导国内新品上市项目,负责从0到1的整体营销策略与执行落地,包括上市前预热、上市爆发与后期拉新转化等全周期管理;3.统筹整合营销(IMC),制定覆盖公关、社媒、内容、KOL、线下活动等在地传播方案;4.与产品团队紧密协作,并协同全球品牌团队,共同推进品牌信息一致性与本地市场适配性;5.制定品牌营销预算计划,并对投放效果、ROI及关键品牌目标负责;6.搭建本地传播机制与内容体系,沉淀可复制的方法论,并根据市场反馈持续优化策略与表达方式;7.带领本地品牌营销团队与多方资源协同推进项目落地,发挥组织力与节奏感,推动目标达成。经验资格要求1.本科及以上学历,市场营销、广告、公关、传媒相关专业优先;2.5年以上品牌营销相关经验,具备消费品、消费电子、智能硬件等领域新品上市与品牌推广实战经验;3.完整主导过新品上市N to N全流
关于公司电动自行车品牌,以其时尚的设计、高性价比和在欧美市场的领先地位而闻名。关于职位1.牵头制定Aventon进入中国市场的品牌战略与传播策略,明确品牌定位、核心信息与关键声量抓手;2.全面主导国内新品上市项目,负责从0到1的整体营销策略与执行落地,包括上市前预热、上市爆发与后期拉新转化等全周期管理;3.统筹整合营销(IMC),制定覆盖公关、社媒、内容、KOL、线下活动等在地传播方案;4.与产品团队紧密协作,并协同全球品牌团队,共同推进品牌信息一致性与本地市场适配性;5.制定品牌营销预算计划,并对投放效果、ROI及关键品牌目标负责;6.搭建本地传播机制与内容体系,沉淀可复制的方法论,并根据市场反馈持续优化策略与表达方式;7.带领本地品牌营销团队与多方资源协同推进项目落地,发挥组织力与节奏感,推动目标达成。经验资格要求1.本科及以上学历,市场营销、广告、公关、传媒相关专业优先;2.5年以上品牌营销相关经验,具备消费品、消费电子、智能硬件等领域新品上市与品牌推广实战经验;3.完整主导过新品上市N to N全流
about the company.This is a multinational food and beverage company with a long history of innovation and growth. The company is dedicated to creating high-quality brands that resonate with consumers globally. They are constantly exploring new ideas and strategies to expand their market presence and drive business forward.about the team.The marketing team is a dynamic and forward-thinking group focused on delivering results. The team culture values a colla
about the company.This is a multinational food and beverage company with a long history of innovation and growth. The company is dedicated to creating high-quality brands that resonate with consumers globally. They are constantly exploring new ideas and strategies to expand their market presence and drive business forward.about the team.The marketing team is a dynamic and forward-thinking group focused on delivering results. The team culture values a colla
The Role:As the Senior Brand/Product Marketing Manager, you will be responsible for the full scope of our product marketing efforts in the China market, from ideation and development to go-to-market strategy and post-launch analysis. You will be the key driver of our product innovation pipeline, ensuring our offerings resonate with local consumer trends and preferences. Key Responsibilities:Product Development & Innovation:Lead market analysis to identify
The Role:As the Senior Brand/Product Marketing Manager, you will be responsible for the full scope of our product marketing efforts in the China market, from ideation and development to go-to-market strategy and post-launch analysis. You will be the key driver of our product innovation pipeline, ensuring our offerings resonate with local consumer trends and preferences. Key Responsibilities:Product Development & Innovation:Lead market analysis to identify
about the company.We are representing a leading global professional services company driven by a singular purpose: to deliver on the promise of technology and human ingenuity. They are committed to driving positive change and delivering significant value to their clients, partners, and communities. The company fosters an inclusive and diverse environment, believing it is the key to innovation. about the team.This is an exceptional opportunity to join a dyn
about the company.We are representing a leading global professional services company driven by a singular purpose: to deliver on the promise of technology and human ingenuity. They are committed to driving positive change and delivering significant value to their clients, partners, and communities. The company fosters an inclusive and diverse environment, believing it is the key to innovation. about the team.This is an exceptional opportunity to join a dyn